“It is time for a fresh new look! We want to introduce you to a stronger identity that remains aligned with our mission and values. With ever changing evolution and progression of the World Leisure organization, we celebrate the history and achievements under the older brand and express excitement for the new direction. As we look to the future, we believe it is time to refresh, to better reflect who we are and the future we are creating. Our new look is a symbol of our commitment to innovation, excellence, and development.
On behalf of the Board of directions, we thank you for your continued support and commitment to local and global leisure. Our new brand reinforces the sense of an international community working together for resilience, health, equity, access, and well-being of all citizens. We are excited about the future and the new opportunities this rebranding will bring. Leisure Matters, and for that reason we will keep moving forward in pursuit of its beneficial impacts to the world.” Prof. Joanne Schroeder, WLO Chair.
Nothing has changed on our side: we are the same people, with the same passion and motivation of bringing WLO events and programs all over the world. We are also ready to start working on new projects we have always wanted to build and bring them to places that were tough to reach. Our new logo, rolling out today, is a reflection of our DNA, flexible, versatile and joyful!