WLO Communications and Events Coordinator, Mireia Iglesias, received the PCMA Global Scholarship and had the chance to travel all the way from Bilbao (Spain) to Nashville (United States) to attend PCMA 2018 Convening Leaders, which took place from the 7 to the 10 January. Events legacy, experience design, and more and more the importance of marketing techniques for events emerged as the main sectoral trends – elements all of which we are paying growing attention to in the design of WLO events.

More than 4,000 professionals participate in a three-day program of educational collaboration and orchestrated networking. PCMA Convening Leaders has become a premier opportunity bringing to life the latest in event technology, meeting design and operational strategy education. PCMA is the world’s largest network of Business Events Strategists.