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Danilo Santos Miranda – Leisure Entrepreneurship Award

    Home Danilo Santos Miranda – Leisure Entrepreneurship Award

    Danilo Santos de Miranda (1943–2023) was an important Brazilian cultural manager, born in Campos dos Goytacazes, Rio de Janeiro. A cultural leader with a degree in Philosophy, Administration and Social Sciences, he also pursued complementary studies in business management at the International Institute for Management Development (IMD) in Switzerland. He dedicated his career to the Social Service of Commerce (Sesc) in São Paulo, where he began working in 1968 as a social advisor. In 1984, he assumed the position as Director of the institution, a role he held until his passing on October 29, 2023.

    A humanist in essence, Danilo believed in the transformative power of culture, education, and social engagement. During his tenure, he significantly expanded Sesc’s cultural, sports, and educational activities, promoting well-being, inclusion, accessibility, and leisure as a tool for social transformation. He viewed culture and education as facets of the same reality — a vision that guided all his actions within the institution.

    He was Chairman of the Steering Committee of the World Cultural Forum in 2004 and Chairman of the Brazilian Commission of the Year of France in Brazil in 2009.

    Throughout his career, Danilo maintained active dialogue and collaboration with several international organizations that shared social well-being values, including the World Leisure Organization (WLO), the International Council of Museums (ICOM), the The Association for International Sport for All (TAFISA), the International Sport and Culture Association (ISCA), the International Society for the Performing Arts (ISPA), Art for the World, among others. 

    Mr. Miranda has also been consultant in several institutions, including the Fundação Itaú Cultural, the Museum of Modern Art of São Paulo – MAM and Movimento Nossa São Paulo. He is a member of Art for the World, based in Switzerland, and a full member of ISPA – International Society for Performing Arts (USA). He was vice president of ICSW – International Council of Social Welfare from 2008 to 2010.

    As a recognition of his profound contributions, Danilo Santos de Miranda was honored by different governments, such as Commander of the National Order of Merit of the French Government, the Grand Cross of the German Government, the National Order of Merit of the Belgian Crown and the Order of Infante Dom Henrique of Portugal. In 2022, he was one of the recipients of the Milú Villela Award.

    His legacy lives on through the cultural and social initiatives he implemented, establishing Sesc as a national and international reference in culture, education, and human development.

    Award & Benefits

    The World Leisure Organization (WLO) invites applications from organizations worldwide for the prestigious Danilo Santos de Miranda – Leisure Entrepreneurship Award. This award honors the enduring legacy of Danilo Santos de Miranda, a visionary leader who significantly advanced the role of leisure and culture in societal development.

    Purpose of the Award:

    This award recognizes organizations that have demonstrated exceptional leadership and innovation in promoting leisure initiatives that contribute to social transformation and community well-being. It celebrates those who have effectively integrated leisure into strategies that foster inclusivity, education, and sustainable development.

    Recipients of the award will receive:

    • Formal recognition by the World Leisure Organization in the biennial World Leisure Congress, during the WL Awards ceremony.
    • Handcrafted sculpture created by a local Brazilian artist, symbolizing cultural richness and creative excellence
    • Opportunity to showcase the organization work at WLO events and publications (WLO News – Newsletter,…).

     

    Eligibility Criteria

    Organizations eligible for this award should:

    • The applicant may be a social enterprise, a start-up, or a private organization with a strong leisure entrepreneurship focus.
    • The entrepreneurial project or initiative must have been operational for a minimum of two (2) years by the date of application.
    • Be actively engaged in leisure initiatives that have a demonstrable impact on community development.
    • Exhibit innovative approaches in integrating leisure to address social challenges.
    • Demonstrate a commitment to inclusivity, diversity, and sustainable practices in their programs.

    Show resilience and adaptability by effectively navigating challenges, pivoting strategies when needed, and remaining flexible in dynamic environments.

    Evaluation Criteria

    The initiative must focus on leisure entrepreneurship, demonstrating innovation in creating or enhancing leisure opportunities and services.

    Applications will be assessed based on:

    • Community engagement and impact: Deep understanding of community needs and a strong commitment to addressing them through responsive, inclusive, and impactful programs (tangible benefits and positive changes).
    • Sustainability: Long-term viability through the integration of sustainable practices, coupled with proactive market awareness—demonstrating an understanding of industry trends, competitor activities, and regulatory changes to ensure adaptability and continued relevance.
    • Inclusivity: Efforts to ensure programs are accessible and beneficial to diverse populations.
    • Leadership and team building: Organization structure/practices to inspire others, delegate effectively, and foster a positive, productive work culture.

    Eligibility Criteria

    Organizations eligible for this award should:

    • The applicant may be a social enterprise, a start-up, or a private organization with a strong leisure entrepreneurship focus.
    • The entrepreneurial project or initiative must have been operational for a minimum of two (2) years by the date of application.
    • Be actively engaged in leisure initiatives that have a demonstrable impact on community development.
    • Exhibit innovative approaches in integrating leisure to address social challenges.
    • Demonstrate a commitment to inclusivity, diversity, and sustainable practices in their programs.

    Show resilience and adaptability by effectively navigating challenges, pivoting strategies when needed, and remaining flexible in dynamic environments.

    Evaluation Criteria

    The initiative must focus on leisure entrepreneurship, demonstrating innovation in creating or enhancing leisure opportunities and services.

    Applications will be assessed based on:

    • Community engagement and impact: Deep understanding of community needs and a strong commitment to addressing them through responsive, inclusive, and impactful programs (tangible benefits and positive changes).
    • Sustainability: Long-term viability through the integration of sustainable practices, coupled with proactive market awareness—demonstrating an understanding of industry trends, competitor activities, and regulatory changes to ensure adaptability and continued relevance.
    • Inclusivity: Efforts to ensure programs are accessible and beneficial to diverse populations.
    • Leadership and team building: Organization structure/practices to inspire others, delegate effectively, and foster a positive, productive work culture.

    Application procedures

    Applications should, at least, include the following sections:

    • Organization summary (including mission and vision)
    • Organizational structure and leadership approach
      • Share how your team is empowered, supported, and involved in decision-making.
      • Include examples of internal culture-building, capacity development, or collaborative achievements
    • Business and operational quality:
      • Describe the specific community(ies) your organization serves
      • Describe how sustainable practices are integrated into daily operations
      • Demonstrate awareness of industry trends, competitor positioning, and relevant regulatory developments
      • Detail the strategies used to ensure broad accessibility and inclusion (e.g., for different age groups, abilities, backgrounds).
    • Strategic partnerships and affiliations

    Application procedures

    • Applications must be submitted in English.
    • Submissions must be compiled into a single PDF document, not exceeding 10 pages (excluding optional appendices like photos or supporting documents).
    • Optional: Short video (max 3 minutes) introducing the project and its impact.

    Submission process

    • Submit applications electronically to the World Leisure Organization via the contact provided on the award page.
    • Email subject: Danilo Santos de Miranda Award Application – [Project/Entrepreneur Name].
    • All applications must be submitted by May 23, 2025

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