About World Leisure Expo & Forum
Date: July 10-12, 2025
City: Hangzhou, P.R.C
Venue: Hangzhou Grand Convention and Exhibition Center
The World Leisure Expo & Forum is a biennial event taking place in the city of Hangzhou, The WL Expo & Forum is a major exhibition showcasing some of the most innovative businesses in the leisure sector at different levels. Parallel to the WL Expo we encounter different satellite events dedicated to diverse audience and interests like the World Leisure Forum and several exhibitions.
About the city
Hangzhou is not just a city of beauty and history—it’s a global leader in leisure and innovation. Hangzhou effortlessly combines its rich cultural heritage with cutting-edge modernity, making it a key destination for the leisure industry. With world-renowned sites like West Lake, a UNESCO World Heritage site, and the Liangzhu Archaeological Site, Hangzhou has long been a destination of global significance.
Beyond its historical landmarks, Hangzhou has become a global leader in hosting major events, including the 2023 Asian Games and the 2016 G20 Summit. This year, the future of leisure will be explored at the 2025 World Leisure Expo & 27th Hangzhou West Lake International Expo in a city that masterfully combines tradition and modern progress.
The World Leisure Expo finds its ideal home in Hangzhou, a city that leads the way in both the leisure industry and the global event scene, ready to inspire and redefine the future of leisure.
2025 World Leisure Expo & 27th Hangzhou West Lake International Expo
The 2025 World Leisure Expo & 27th Hangzhou West Lake International Expo is nearly upon us!
This premier biennial event will be held from July 10-12, 2025 in the city of Hangzhou, China at the Hangzhou Grand Convention and Exhibition Center, bringing together industry leaders, innovators, and professionals to explore the latest trends shaping the future of leisure.
Co-hosted by the World Leisure Organization and Hangzhou Municipal People’s Government, and organized by Hangzhou Municipal Bureau of Commerce, the expo will feature an exciting opening ceremony, a fascinating thematic exhibition, and a variety of other major activities.
Invitees include leaders and foreign dignitaries as well Prof. Joanne Schroeder, Chair of the World Leisure Organization, and Dr. Cristina Ortega, WLO’s Chief Operating Officer.
The Expo’s thematic exhibition coincides with the 10th anniversary of the establishment of China’s Comprehensive Cross-Border e-Commerce Pilot Zone. Planned exhibition areas include:
- Global cross-border e-commerce ecosystems
- Cooperative cross-border international imports
- Scientific and technological innovation
- Leisure and quality of life
Exhibit categories include: general merchandise, outdoor goods, sports and fitness, gifts and creativity, beauty and personal care, home appliances, apparel, leather goods, jewelry, pet products, international foods, baby toys, motor vehicle accessories, electronics, hardware, home gardening, lighting, software services, and more.
Other major Expo events include prestigious lectures on cross-border e-commerce platforms, exciting new product launches, global e-commerce procurement fairs, and e-business talent fairs.
*Video from The World Leisure Forum & Expo at the Hangzhou International Expo Center.
